Web Analytics and SEO
Data gathering and Web Analytics
I'm always saddened and shocked when I go into a business and find out they don't track any of data on their customer's web activities. There's a ton of decision-making data available there. But even the companies which track the data rarely know how to make sense of it or deliver it in a manner that makes it actionable.
And most companies collect no data whatsoever on their marketing activities; web, social and traditional. All of these campaigns can be measured and tracked for efficiency and success, if you have the right systems and measures in place.
I've got a ton of experience in traditional marketing and strategy for both Fortune 500 companies as well as small business. But I've also been on the leading edge of utilizing new and emerging marketing media to drive customer behavior and shape corporate strategy.
Most companies dabble in these new technologies like social media but fail to drive revenue through them. I help fix that by bringing it together into a strategy that can be measured and recorded. For instance, do you know how many total people are exposed to a link you post to Twitter? Do you know how many of those people actually click? Do you know what your customers are saying about you on Facebook? Do you record that information as a transaction in their customer record? I help businesses make the answer to these questions: Yes.
The problem in many organizations is coordinating these disparate marketing activities, and getting data from them into a single place to analyze results and measure effectiveness. More than anything, that's why companies hire me.
I'm always saddened and shocked when I go into a business and find out they don't track any of data on their customer's web activities. There's a ton of decision-making data available there. But even the companies which track the data rarely know how to make sense of it or deliver it in a manner that makes it actionable.
And most companies collect no data whatsoever on their marketing activities; web, social and traditional. All of these campaigns can be measured and tracked for efficiency and success, if you have the right systems and measures in place.
I've got a ton of experience in traditional marketing and strategy for both Fortune 500 companies as well as small business. But I've also been on the leading edge of utilizing new and emerging marketing media to drive customer behavior and shape corporate strategy.
Most companies dabble in these new technologies like social media but fail to drive revenue through them. I help fix that by bringing it together into a strategy that can be measured and recorded. For instance, do you know how many total people are exposed to a link you post to Twitter? Do you know how many of those people actually click? Do you know what your customers are saying about you on Facebook? Do you record that information as a transaction in their customer record? I help businesses make the answer to these questions: Yes.
The problem in many organizations is coordinating these disparate marketing activities, and getting data from them into a single place to analyze results and measure effectiveness. More than anything, that's why companies hire me.