Market Research and Analysis
The most fatal error companies make in taking new products to market or employing new marketing strategies is jumping in without having done the extensive homework required to hit the ground running.
Before you endeavor to take the plunge into mass marketing any product or service, you must first understand market sentiment, product life-cycle management, post-product engagement and make sure you've got all the technology infrastructure in place to support it.
You don't know what you don't know. We help fix that.
The line between marketing and technology is becoming more and more blurry as the market evolves. Many marketing organizations struggle to find how best to dovetail these two critical pieces of business success, due to time constraints or shortage of human resource.
Ryan Teeples Consulting helps companies learn to use critical marketing technologies like Customer Relationship Management (CRM), Web Content Management Systems (CMS) and Marketing Resource Management and automation systems to drive marketing that consistently drives measurable dollars to the bottom line.
Once the technology is understood, we work with your marketing teams to develop an end-to-end (E2E) marketing communication strategy that encompasses all media and ensures that EVERY customer and prospect in your database, regardless of where they are in their lifecycle, receives relevant, timely and action-inducing messages that lead to sales and overall lifetime value growth.
And when you marry the technology with the E2E marketing strategy, you get data-driven, trigger-based marketing that can be automated and measured. In the end, you turn marketing into a never-ending cycle instead of a bunch of disconnected campaigns.Find Out More...
Catch-of-the-day or fishing lessons?
Every company has different needs, and we’ve accommodated the spectrum. Some customers want us to build strategy and messaging for them. In other cases, we’ve worked as a member of the marketing team to facilitate a collaborative effort. And sometimes it’s a mix of both. The point is, we’re flexible to meet your unique needs.
A totally different take on using marketing to acquire new customers
The market is flooded with talk of Search Engine Optimization and Social Marketing, with self-glossed "Gurus" and high-priced agencies telling you their methodology is best. The problem is, none of them know how to develop acquisition marketing strategies that really work in the long run.